Japan Plant-Based Meat Market Overview

Market Statistics

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 980.2 Million

Market Forecast in 2033: USD 5,448 Million

Market Growth Rate: 21% (2025-2033)

According to the latest report by IMARC Group, In 2024, the Japan plant-based meat market size reached USD 980.2 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 5,448 Million by 2033, exhibiting a growth rate (CAGR) of 21% during 2025-2033.

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Japan Plant-Based Meat Industry Trends and Drivers:

The meatless market in Japan is also showing significant pace with customers paying more attention to their healthier lifestyle and sustainability-friendly food consumption. The quantity of Japanese shoppers that are looking at substitutes to conventional meat items has been increasing, due to animal welfare concerns, ecological consequences, and personal health. The shift can be justified by the development of food technology, which has helped to add far more taste, texture, and nutritional content into these plant-based meat products, thus making them readily desirable by mainstream customers. Along with that, the effect of the worldwide trends of food diets, veganism, and flexitarianism, has penetrated Japanese society and is urging the younger as well as older generations to find a way to consume more plant-based foodstuffs, which does not sacrifice taste or enjoyment.

The growth of the market is also expressively enhanced by the increase in selling the products in supermarkets, convenience stores, and restaurant menus in Japan. Large food companies along with innovative startups are in full swing to create a variety of different plant-based meat products such as burgers, sausages, nuggets or ready-to-eat meals following the local preferences of the region. Increased environmental consciousness especially on carbon footprint and sustainable farming is also influencing the consumer buying behavior. Moreover, the partnerships between local and global brands help launch new flavors and forms, and now plant-based meat is an affordable and fashionable alternative to people who want to diversify and innovate in their cuisine.

Japan Plant-Based Meat Industry Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the Japan Plant-Based Meat Market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

The report has segmented the market into the following categories:

Product Type Insights:

  • Burger Patties
  • Sausages
  • Nuggets and Strips
  • Ground Meat
  • Meatballs
  • Others

Source Insights:

  • Soy
  • Wheat
  • Peas
  • Others

Meat Type Insights:

  • Chicken
  • Beef
  • Pork
  • Others

Distribution Channel Insights:

  • Restaurant and Catering Industry
  • Supermarkets and Hypermarkets
  • Convenience and Specialty Store
  • Online Retail

Regional Insights:

  • Kanto Region
  • Kinki Region
  • Central/Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region

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Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of all major companies in the Japan Plant-Based Meat industry.

Key highlights of the Report:

  • Market Performance (2019-2024)
  • Market Outlook (2025-2033)
  • COVID-19 Impact on the Market
  • Porter's Five Forces Analysis
  • Strategic Recommendations
  • Historical, Current and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Structure of the Market
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape

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